Chandon Activation F1 and Taylor Swift Concert

I  was so excited to produce and design this activation for Chandon! The brief was to create a vibrant and modern tasting bar with an interactive photo booth area at the F1 track for the VIP area at the Taylor Swift concert. A bit of Napa meets LA.  

Activations and guest experiences are some of my favorite events to produce. It is all about packing a visual punch in a small space.  Most importantly making sure the space is instagramable and sharable for the brand.  

The space came together with a custom built tasting bar at one end with acrylic logo and a custom build photo booth floral backdrop wall at the other.  To connect the two areas I wanted something more than a basic tent wall or hedge wall row. The color condition created a gorgeous 40' ribbon wall installation for the back wall of the space.  Giant balloons and garden games decorated the area outside the tent. 

Huge thanks to our amazing vendor team! Stems Floral, The Color Condition, Brand Besties, On the Flipside, Illusions Rentals, and Marquee Events.




Kate GoddardComment