We had the privilege of producing and designing The Knot Magazine Workshop this past fall. 200 event pros from all over the country came to Austin to learn how to build a successful event business, wedding industry marketing tips, social media challenges and solutions, design trends and to network with some of the best in the business.
For the workshop we designed 5 main areas: The Workshop - Registration - Coffee Lounge - Seated Lunch - Cocktail Party. I have broken down our design thought process below. Corporate events don't need to be stale or boring, we believe the event tone needs to match the brand and this design needs to be carried through each space. This is our guiding design principle for all the corporate events we produce whether its a workshop, conference or marketing activation. Check-out our corporate gallery to see a selection of our favorite events.
Special Thank you to all our creative partners!
Barr Mansion | Birch and Brass | 10th Collection | Color Theory Collective | Indie House Events and Tents | ERGO Experiential | Feathers and Frosting | Premiere Events | Fluff Meringues & More | Ilios Lighting Design | Simply Delicious Custom Cakes | Cornucopia Popcorn | Lucky Lab Coffee | Lisa Hause Photography | Sophie Epton Photography | Honeygem Creative | Texas Pro DJ | The Color Condition | Meldeen
The Workshop - I wanted the event to feel like Austin but incorporate the clean lines and modern aestetic of The Knot brand. To accomplish this I decided to incorporate geometric patterns, a color palette of indigo, neutrals, black, and blush tones combined with woven fabric textures, ceramics and leather. The Farmstead at Barr Mansion was the perfect location for this style of design due to its architectural style, brick accent wall and abundance of natural light.
Registration - For any corporate event I like registration to represent the overall design aesthetic in miniature. It's the first thing guests see when they enter an event so it needs to be interesting and be visible enough so guests know where to go. For this I asked ERGO Experiential to create a simple white shiplap wall with the event motto artwork created be Meldeen - Imagine - Create - Repeat. Color Theory Collective added foraged pods to finish the look.
Coffee Lounge: What's just as important as great content at a workshop with an early start? Coffee, great coffee. Near registration was this perfect round grass nook and it fit this Indie House tent perfectly. Add in a fun boho Austin lounge by Birch and Brass accompanied by an espresso bar by Lucky Lab Coffee and you have attendees who are well taken care of.
Morning Treats - The breakfast display by Contigo Catering was the perfect start to the day - strawberry vanilla yogurt parfaits, avocado toast, mini-quiches and miniature breakfast pastries.
Lunch - For the ballroom lunch design I wanted to keep it light, bright and airy. Cue, these gorgeous linens from La Tavola and the lovely organic floral from Color Theory Collective. For the place setting I went neutral with heirloom grey china, white hemstitch napkins, silver flatware and vintage blue goblets (Premeire Events) for the place setting. This is one of my favorite tablescape designs!
Cocktail Party: After a full day of talks, strategy sessions and business workshop attendees want to kick back and network so I designed a fun cocktail party for the venue lawn. I love working with The Color Condition and I wanted to create something I hadn't seen before. While working through the design together we came up with the idea to create a vibrant fringe ceiling installation inside the canvas pole tent. Combined with the chic and modern furniture from 10th Collection we had a party look I am very proud of!