We had the privilege of producing the launch event for Frontline Gold at the AVMA conference in San Antonio, TX this past August. I always get so excited when my team has the opportunity to transform a blank slate space into something spectacular.
The goal of this event was to play off of the black and gold brand colors to create a glamorous and fun cocktail party atmosphere. Branding was the key element we were asked to focus on and we incorporated brand elements in various ways.
We had a 50' LED video wall to display the clients creative/marketing department artwork, branded light-up highboys, a 16' hedge wall with the Frontline logo made of flowers, a photo booth backdrop created with a 12' wide, 8' tall hedge wall decorated with a fabricated logo and branded pedestals, branded jewelry giveaway station, branded backdrop for DJ area, branded pillows and a large gobo projected above the entrance.
For the design of the space we worked with a fantastic team of vendors to bring in glamorous but modern black and gold lounge furniture and decor, including those spectacular gold chrome chairs.
For the entrance we created a custom gold laurel arch with large black urns and boxwood topiary accents. Along with a fun black and gold metal giveaway station for the laurel head wreaths.
As guests walk into the space the first thing they saw was (my favorite part) the 6' golden dog affectionately named Kevin during setup. Around Kevin we placed 4 gold gilded tables filled with golden platters of french pastries. These were a big hit and I learned next time to order 3 times as much because attendees really like dessert.
The majority of the back wall was taken up with 2 - 12' black textured bars and some seriously dramatic floral arrangements of orchids and tropical monstera leaves. Inbetween the 2 bars was our 16' Frontline Gold logo floral wall. A great photo op moment, speaker backdrop and branding element.
We had a lot of fun working on this event and can't wait for our next corporate event challenge.
Huge thanks to our awesome vendor team!
Stems Floral Design | Townsley Designs | Ilios Lighting Design | Shag Carpet Props | Marquee Event Rentals | 2 Tarts Bakery | Gameplan Entertainment | Illusions Rentals | Rosemary's Catering | Lisa Hause Photography | Son of a Sailor | Quest Drape | On the Flipside